Options as a Marketing Tool: Pricing a Promotional Scheme for a Product with a Secondary Market

Z Afik, O Lowengart, R Yosef - Managerial and Decision …, 2017 - Wiley Online Library
Adding options to durable products allows new opportunities for manufacturers and retailers
in markets with a secondary market to create better segmentation schemes, provide creative …

[PDF][PDF] Mass-customization of insurance: A valuation perspective

Z Afika, T Shushia, R Yosefa - pif.bgu.ac.il
The insurance industry faces new challenges of changing demographics, volatile financial
markets, disruptive technology, and intensifying competition. The recent COVID-19 …